Hire qualified and trained personnel. The cosmetic procedures performed by untrained personnel may cause health problems to the clients. It is important that you hire only qualified and well-trained beauticians, stylists, and other personnel. Experience may give a beautician the expertise to render treatment, but, without proper training, she would be unaware of the merits and demerits of procedures. It is your responsibility as the salon owner to ensure that your personnel are adequately trained and understand each procedure offered.

IMPORTANT:  You need to be aware of the liabilities that you and your business can be subjected to as a result of accidents and botched procedures (from rashes resulting from improper waxing procedure to damaged hair). Check with your insurance company on policies that can protect you and your business from liability and lawsuits that may arise from customer complaints.

Also consider providing training classes on a regular basis to your personnel to improve their product knowledge and skills as well as awareness to trends.

Keep your clients satisfied. A salon’s best marketing tool is word-of-mouth. If a client is happy with the results, he or she will come back to the your salon; after all, it is all a question of trust. Satisfied clients can then help advertise your business to their friends, family, and colleagues. Word can easily spread about the great look and outstanding personal service that your salon provides. It is important that your business create and maintain the desirable reputation as a quality hair and salon operation.